The sector, from the inside

Actor representation and casting in Spain, told with judgement.

After more than thirty years inside the craft, this space gathers what genuinely helps those working in the audiovisual sector: actresses and actors, agencies, production companies and acting schools. No fluff, and with an eye on how digital and artificial intelligence are changing the way we work.

The actor's digital presenceYour own website, showreel, your name on Google and social media: what really moves a career today.
The actor's website: what it really needsA domain with your name, one well-ordered page, showreel up top and fast loading. And what to leave out.
How actor representation works in SpainWhat an agency does, how you sign with one, commissions, rights and the relationship with casting.
AI and casting: what changes and what does notSelf-tapes, image rights, synthetic voice, digital doubles and where human judgement still stands.
The showreel and self-tape that get watched to the endWhat a casting director looks for in the first ten seconds and how to record without expensive gear.
Web, brand and AI for agencies and production companiesThe talent roster, the brand that builds trust, sector SEO and where AI fits in.